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Branding Strategy  //  Brand Collateral


Karlsson is a family-run modern recycled and reclaimed materials hub, providing one-of-a-kind reclaimed furniture pieces in the mid-century Scandinavian design style.

The aim for the branding for Karlsson was to highlight the simple and clean design of the Scandinavian style, while keeping a natural and traditional approach, fit for a family business, specialising in eco-friendly production.

It was important to me to keep the Karlsson family at the fore-front of their business’ branding, while emphasising the nature of their work — high-quality, bespoke craftsmanship.

This project was awarded as a finalist in the Australian Graphic Design Association (AGDA) Awards for Student Identity.

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