WEAR YOUR HAIR

With the aim to update their image and reach a new audience of Gen—Z customers, this Venus Razor campaign celebrates the choice women have over their body hair.

​

I wanted the design of this project to feel fun, empowering and approachable. I aimed to have the audience feel their wants and needs were understood by Venus, a company whose previous campaigns seemed to be targeting an older demographic, with differing ideas on personal grooming. 

​

This project was awarded as a finalist in the Australian Graphic Design Association (AGDA) Awards for Student Identity.